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Groups are the future!

A decrease in trust, the a la carte mentality of society abroad, and the "I want it my way" view, all add up to one thing for camps and retreat centers...more groups! The 1950's summer Christian Camp and Retreat Center model that most of us still emulate may still work where our reputation is trusted and proven, but what are we doing to connect with and convert new potential fans to our mission?

Then again...do you know who your new potential fans even are?

I was treated like a red headed step child!

It seems that every Christian Camp and Retreat Center we talk to wants more groups, because groups are easier, and contribute financially to the bottom line. However, most look, act, and feel like, all they care about are their own Christian Camp programs. This is largely due to their efforts to reman loyal to their mission.