It seems that every Christian Camp and Retreat Center we talk to wants more groups, because groups are easier, and contribute financially to the bottom line. However, most look, act, and feel like, all they care about are their own Christian Camp programs. This is largely due to their efforts to reman loyal to their mission.
Most Christian Camps and Retreat Centers struggle with letting go of the programmatical aspect of what they do, because then they feel as if it's not missional. In most cases, they are probably right. Indicators of this mentality are Christian Camps and Retreat Centers that refer to their group retreats as "group rentals", "guest groups" and "outside groups".
These terms should be red flags to group leaders, as indicators of what kind of service these they will receive in context of the language. On the other side of the coin, I've literally heard group leaders say "I was treated like a red headed step child!"
The first thing every Christian Camp and Retreat Center needs to do is to deem groups as missional starting with the language. Terms like "group ministry" and "group retreats" instantly enfold groups into the Christian camps mission and culture. Then they need to discover their own uniquenesses in relationship to groups, and find ways to creatively integrate their mission with every group leaders mission.
This always starts and ends with excellent service!
So go do it! 🙂